Case Study: World Economic Forum Davos - Video production for The Economist

10 Nov 2025
5 min read
Storytelling
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For the third time, Blank Media was working at the World Economic Forum (WEF) in Davos — as a video producer for one of the world's most renowned media companies. In the midst of WEF events, our team acted flexibly and with a deep understanding of the processes, challenges and opportunities of this unique global forum.

‍

With Corporate videos Blank Media provides messages that are not only understood but remembered.

Discover corporate video services

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Davos WEF video production for global media: high flexibility2

At the World Economic Forum in Switzerland, every minute counts. Politicians, CEOs and international stakeholders move from stage to stage every minute — including spontaneous changes. The Economist needed a video team that moves confidently in this dynamic and delivers B-roll, interviews and atmospheric moments immediately on the same day.

Blank Media took over the entire video production in Davos — with a setup that was designed for maximum flexibility.

What are B-roll recordings?

B-roll recordings are supplementary, atmospheric or explanatory images that support the main content of a video. They are often used to visually enhance interviews, statements or reports.

‍

Video production & logistics in the dynamic WEF reality

In order to provide The Economist with smooth, highly efficient and content-rich reporting, we took over both the entire event video shoot on site and the logistics & organization as local producer.

Creating video content at the World Economic Forum Davos

  • B-roll recordings in Davos
  • Spontaneous interviews with high-ranking personalities
  • Make sure no relevant moment is missed
  • Immediate transfer of all raw material to the London team (without post-production)

Organizational Services (Local Producer Switzerland)

  • Hotel research & organization of accommodation for journalists and crew
  • Airport transfers for the team
  • Organizing a production van for maximum mobility
  • Fixed parking spaces directly on site — essential on the WWF site
  • Quick route planning & efficient movements through Davos
  • Team setup that enables spontaneous changes of location with full equipment

This combination of video production and logistical operations management was the key to The Economist being able to work quickly and journalistically precisely.

‍

The global significance of the World Economic Forum

The WEF is one of the world's most influential platforms for exchange, diplomacy and economic policy cooperation. Since its founding in 1971, the Forum has pursued the goal of promoting international cooperation and developing solutions to global challenges.

Increasing reach through clever film production

Every year, Davos brings together leaders from over 100 countries: heads of state, CEOs, global tech and business leaders, scientists, NGOs and media organizations with worldwide reach. For many, participation is strategically crucial, as this creates visibility on topics that have an international impact.

Strategic video production is crucial at WEF

→ Relevant messages must be communicated in real time, precisely and in a high level of journalistic quality in order to have an impact on international media.


→ Anyone who is visible in Davos is present in one of the most important global dialogue spaces.

For media like The Economist, video content is therefore an indispensable part of their coverage — and a reason why they need partners who work in this environment.

‍

Why The Economist chose Blank Media

International customers choose us for four reasons:

WEF production experience & Swiss precision

‍
We know the processes in Davos, security zones, challenges and schedules from several World Economic Forum missions.

Quality & journalistic understanding

‍
Clear, professional imagery — ideal for serious reporting.

Value for money & efficient processes

‍
Blank Media stands for speed instead of overhead — fast, precise processes without unnecessary complexity.

Local network in Davos & throughout Switzerland

‍
A decisive advantage for logistics, mobility and spontaneous locations.

‍

Video production in an environment of spontaneity, security and time pressure

No day is the same at the World Economic Forum. Appointments change by the minute, security zones open and close without warning, and interview opportunities arise between delegations, CEO convoys and press groups, which often only exist for a few seconds.

Sensitive presence in Davos WEF events

In the midst of this dynamic, we needed to be visible and invisible at the same time — present enough to capture every opportunity, yet agile enough to navigate quickly through crowds, checkpoints, and tight time windows.

Every decision, every change of location, every second with the camera was a balancing act between organization and intuition. It is precisely this high-speed situation that makes the WEF so unique — and requires a team that doesn't wait but thinks ahead.

‍

Video content before aesthetics — smartly implemented

WEF video productions have a different principle than traditional corporate or commercial projects:

→ No setups, no lighting, no repetitions — but real, relevant content.

Our task was to be ready for use at any time:

  • Camera within easy reach
  • Enable interviews as you go by
  • Instinctively capture scenes and moods
  • Navigating crowds
  • Don't miss any important momentum

Thanks to our experience from three video productions at the World Economic Forum, we were able to combine this speed with professional image quality.

‍

Blank Media — the extended arm of your WEF editorial team

What The Economist needed was not a team that just filmed — but one that worked in Davos right away. No start-up time. This is exactly where Blank Media scores points: with experience from several WEF assignments, a high level of agility, rapid decision-making and the ability to integrate like an internal editorial team. We combine journalistic understanding with local expertise and ensure that content is created where others would already fail due to logistics or access.

‍

The result? WEF video content that has an impact worldwide

The video content from Davos made it possible for The Economist:

  • Interviews with global decision makers
  • authentic insights straight from the action
  • high-quality B-roll for digital reports
  • Real-Time Social Media Content
  • clear visibility at one of the most important global events

Optional: WEF live stream — global visibility in real time

In addition to video production and logistics, we also offer professional Live stream productions on. We broadcast panels, interviews and corporate sessions stably, multilingually and in high image and sound quality — ideal for reaching stakeholders worldwide, even when they are not there. In this way, your presence in Davos is not only visible, but can also be experienced live.

‍

Get your reach advantage for the World Economic Forum 2026

A team that understands Davos and delivers video content that works. Blank Media is your partner for video production, logistics, live streams and everything that the World Economic Forum in Davos requires. Quick, strategic and precise — just like an experienced in-house team.

→ Let's find out together how we can make your brand visible at WEF!

‍

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10 Nov 2025
5 min read
Create How-to Videos: Bestsmile Case Study
What should you definitely pay attention to when producing How-to videos? Who are they suitable for? And why are they one of the most important long-term communication tools?

What should you definitely pay attention to when producing How-to videos? Who are they suitable for? And why are they one of the most important long-term communication tools?

Our Bestsmile Case Study impressively shows why How-to videos are among the most effective conversion tools today. Only those who understand an offer buy. Only those who understand what you're saying build trust.

‍

With Corporate videos Blank Media provides messages that are not only understood but remembered.

Discover corporate video services

But before we show how Bestsmile has used How-to videos as a confidence booster, it's worth taking a quick look at the basics:

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What is a How-to Video?

A How-to video — or explainer video— does what many brands fail to do: It gets to the heart of the complex. No detours, no overload. How-to videos show functions, advantages and relationships so comprehensibly that even sophisticated content can be understood in just a few seconds.

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Creating How-to videos means turning complex things into clarity

In a world full of information, visual clarity determines whether something sticks — or sinks. A cleverly produced How-to video reduces, sorts and visualizes. It provides orientation where otherwise only deserts of text or technical details await.

The goal of How-to corporate videos is always the same: Create clarity in the shortest possible time — and get the target group to take action.

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When is it time for How-to videos?

When customers drop out, your call center answers the same questions every day, or HR starts from scratch over and over again in onboarding, it's clear that processes cost too much time — and nerves. Even in internal continuing education, repeated explanations eat up budget that could be used more intelligently.

How-to videos as a long-term communication tool

This is exactly where video tutorials bridge the gap: They explain cleanly once — and then function indefinitely. Ideal for companies that want to communicate information efficiently and noticeably relieve teams.

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How-to videos are highly scalable

And that is what makes them so valuable for companies.

→ Produced once, can be used indefinitely
A How-to film explains a process, a product or a function over and over again — without wasting time, without loss of quality.

→ Perfect for various platforms
From a single master, you can create versions for websites, Social media videos, derive ads, or internal communication.

→ Easy to update
Changes can often be incorporated quickly into graphics, text or voiceovers — without a new video shoot.

→ Efficient for international markets
Language versions, subtitles or country-specific variants can be easily added.

→ Standardizable for e-learning and HR
Onboarding, training, security training — knowledge can be presented in series or modules and continuously expanded.

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What are How-to videos suitable for?

How-to videos work wherever information needs to be understood quickly — in B2B as well as in B2C. They make complex products, processes or services accessible in seconds and are ideal for e-learning, onboarding, and internal and external communication.‍

How-to videos as a marketing success factor

How-to videos are consumed faster, remembered better and shared significantly more frequently than long presentations or complicated How-to texts. In short: They bring clarity to places where attention is scarce.

How-to moving image is versatile

Whether as an intro on your website, in a sales meeting or as a follow-up after a product demo — How-to videos have an impact across all touchpoints. They are suitable for:

→ Product & service explanations: understandable to the point, instead of clumsy and technical.

→ Pitch decks & sales presentations: visual support for convincing arguments.

→ Email campaigns: embedded or linked for higher click rates.

→ Internal training & knowledge management: scalable, efficient, available at any time.

→ Investor Communications & Annual Reports: visualizes complex figures and strategies in an understandable way.

→ Employer Branding & HR: Show work culture and benefits in a tangible way — not just describe them.

→ Social media & YouTube: snackable, eye-catching, shareable.

→ Fairs & events: as a loop video or How-to introduction at the stand.

Whether internal or external, unique or reusable: How-to videos are the Swiss army knife of corporate communications.

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Have How-to videos produced: That's what matters

How-to videos must do two things: sell — and radically simplify complex topics. The shorter a video, the higher the chance that the message will be fully received. The visual language remains simple, the audio track clear and understandable.

No distractions, no overload. A strong How-to video takes the target group straight to the core. And that's exactly why it works — as the example of How-to videos from our customer Bestsmile shows.

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Case Study: Bestsmile — How-to videos that make trust visible

Our customer Bestsmile was a Swiss company that specialized in cosmetic dental corrections using transparent dental splints (aligners) and dental veneers. It was founded in 2018 and quickly established itself as one of the best-known providers of aesthetic dentistry in Switzerland.

The project goal: Create clarity before questions arise

Bestsmile wanted to make the entire treatment process transparent for customers — from the first online click to the final handover of aligners or veneers. Three concise How-to videos should show how professionally and smoothly each step is. Objective: Provide orientation, strengthen trust and eliminate questions before they arise.

Why Bestsmile chose Blank Media

They were looking for a partner who combined quality, speed and flexibility. Our experience with corporate videos and product formats — combined with efficient, well-established processes — finally made the difference.

The challenge: high demands, little time

Three videos with a brand-compliant look were required — modern, clean, high-key.
The implementation: Two locations, three days of filming, several sets and a team of over ten people including actors.
The timing was tight, expectations were high — visually and organizationally.

Our video strategy: precision and perfect brand fit

We have meticulously prepared every step: clear screenplays, a visual concept that reflects Bestsmile, and a team that knows what needs to be done at any given moment.

What made this How-to video production special

The combination of tight timeline, high standards and a deliberately small crew. Every move had to be right, every scene had to be precisely prepared. Precision became a video strategy.

Outcome & impact

More orientation. More trust. More conversion. In the end, three How-to videos were created in three languages — each with and without subtitles, optimized for websites, social media and paid ads.


A real business lever for Bestsmile: Customers understand the process using the How-to films, experience professionalism even before the appointment and feel more confident in their decision.

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How much do How-to videos cost?

The cost of a How-to video depends on strategy, production time and complexity. Depending on the scope — animated, filmed or hybrid — effort and budget vary. Our advantage: efficiently structured processes that adapt flexibly to your resources.

Bestsmile shows how quickly and clearly high-quality results can be achieved when workflow and goals are clearly defined.

‍

Have How-to videos created that speak for you — and sell

Complex things explained in simple terms. Visually powerful. Strategically thought-out.
Blank Media is your How-to video agency — for content that matters.

→ Let's start

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For the third time, Blank Media was working at the World Economic Forum (WEF) in Davos — as a video producer for one of the world's most renowned media companies. In the midst of WEF events, our team acted flexibly and with a deep understanding of the processes, challenges and opportunities of this unique global forum.

‍

With Corporate videos Blank Media provides messages that are not only understood but remembered.

Discover corporate video services

‍

‍

Davos WEF video production for global media: high flexibility2

At the World Economic Forum in Switzerland, every minute counts. Politicians, CEOs and international stakeholders move from stage to stage every minute — including spontaneous changes. The Economist needed a video team that moves confidently in this dynamic and delivers B-roll, interviews and atmospheric moments immediately on the same day.

Blank Media took over the entire video production in Davos — with a setup that was designed for maximum flexibility.

What are B-roll recordings?

B-roll recordings are supplementary, atmospheric or explanatory images that support the main content of a video. They are often used to visually enhance interviews, statements or reports.

‍

Video production & logistics in the dynamic WEF reality

In order to provide The Economist with smooth, highly efficient and content-rich reporting, we took over both the entire event video shoot on site and the logistics & organization as local producer.

Creating video content at the World Economic Forum Davos

  • B-roll recordings in Davos
  • Spontaneous interviews with high-ranking personalities
  • Make sure no relevant moment is missed
  • Immediate transfer of all raw material to the London team (without post-production)

Organizational Services (Local Producer Switzerland)

  • Hotel research & organization of accommodation for journalists and crew
  • Airport transfers for the team
  • Organizing a production van for maximum mobility
  • Fixed parking spaces directly on site — essential on the WWF site
  • Quick route planning & efficient movements through Davos
  • Team setup that enables spontaneous changes of location with full equipment

This combination of video production and logistical operations management was the key to The Economist being able to work quickly and journalistically precisely.

‍

The global significance of the World Economic Forum

The WEF is one of the world's most influential platforms for exchange, diplomacy and economic policy cooperation. Since its founding in 1971, the Forum has pursued the goal of promoting international cooperation and developing solutions to global challenges.

Increasing reach through clever film production

Every year, Davos brings together leaders from over 100 countries: heads of state, CEOs, global tech and business leaders, scientists, NGOs and media organizations with worldwide reach. For many, participation is strategically crucial, as this creates visibility on topics that have an international impact.

Strategic video production is crucial at WEF

→ Relevant messages must be communicated in real time, precisely and in a high level of journalistic quality in order to have an impact on international media.


→ Anyone who is visible in Davos is present in one of the most important global dialogue spaces.

For media like The Economist, video content is therefore an indispensable part of their coverage — and a reason why they need partners who work in this environment.

‍

Why The Economist chose Blank Media

International customers choose us for four reasons:

WEF production experience & Swiss precision

‍
We know the processes in Davos, security zones, challenges and schedules from several World Economic Forum missions.

Quality & journalistic understanding

‍
Clear, professional imagery — ideal for serious reporting.

Value for money & efficient processes

‍
Blank Media stands for speed instead of overhead — fast, precise processes without unnecessary complexity.

Local network in Davos & throughout Switzerland

‍
A decisive advantage for logistics, mobility and spontaneous locations.

‍

Video production in an environment of spontaneity, security and time pressure

No day is the same at the World Economic Forum. Appointments change by the minute, security zones open and close without warning, and interview opportunities arise between delegations, CEO convoys and press groups, which often only exist for a few seconds.

Sensitive presence in Davos WEF events

In the midst of this dynamic, we needed to be visible and invisible at the same time — present enough to capture every opportunity, yet agile enough to navigate quickly through crowds, checkpoints, and tight time windows.

Every decision, every change of location, every second with the camera was a balancing act between organization and intuition. It is precisely this high-speed situation that makes the WEF so unique — and requires a team that doesn't wait but thinks ahead.

‍

Video content before aesthetics — smartly implemented

WEF video productions have a different principle than traditional corporate or commercial projects:

→ No setups, no lighting, no repetitions — but real, relevant content.

Our task was to be ready for use at any time:

  • Camera within easy reach
  • Enable interviews as you go by
  • Instinctively capture scenes and moods
  • Navigating crowds
  • Don't miss any important momentum

Thanks to our experience from three video productions at the World Economic Forum, we were able to combine this speed with professional image quality.

‍

Blank Media — the extended arm of your WEF editorial team

What The Economist needed was not a team that just filmed — but one that worked in Davos right away. No start-up time. This is exactly where Blank Media scores points: with experience from several WEF assignments, a high level of agility, rapid decision-making and the ability to integrate like an internal editorial team. We combine journalistic understanding with local expertise and ensure that content is created where others would already fail due to logistics or access.

‍

The result? WEF video content that has an impact worldwide

The video content from Davos made it possible for The Economist:

  • Interviews with global decision makers
  • authentic insights straight from the action
  • high-quality B-roll for digital reports
  • Real-Time Social Media Content
  • clear visibility at one of the most important global events

Optional: WEF live stream — global visibility in real time

In addition to video production and logistics, we also offer professional Live stream productions on. We broadcast panels, interviews and corporate sessions stably, multilingually and in high image and sound quality — ideal for reaching stakeholders worldwide, even when they are not there. In this way, your presence in Davos is not only visible, but can also be experienced live.

‍

Get your reach advantage for the World Economic Forum 2026

A team that understands Davos and delivers video content that works. Blank Media is your partner for video production, logistics, live streams and everything that the World Economic Forum in Davos requires. Quick, strategic and precise — just like an experienced in-house team.

→ Let's find out together how we can make your brand visible at WEF!

‍