Create How-to Videos: Bestsmile Case Study
What should you definitely pay attention to when producing How-to videos? Who are they suitable for? And why are they one of the most important long-term communication tools?
Our Bestsmile Case Study impressively shows why How-to videos are among the most effective conversion tools today. Only those who understand an offer buy. Only those who understand what you're saying build trust.
With Corporate videos Blank Media provides messages that are not only understood but remembered.
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But before we show how Bestsmile has used How-to videos as a confidence booster, it's worth taking a quick look at the basics:
What is a How-to Video?
A How-to video — or explainer video— does what many brands fail to do: It gets to the heart of the complex. No detours, no overload. How-to videos show functions, advantages and relationships so comprehensibly that even sophisticated content can be understood in just a few seconds.
Creating How-to videos means turning complex things into clarity
In a world full of information, visual clarity determines whether something sticks — or sinks. A cleverly produced How-to video reduces, sorts and visualizes. It provides orientation where otherwise only deserts of text or technical details await.
The goal of How-to corporate videos is always the same: Create clarity in the shortest possible time — and get the target group to take action.
When is it time for How-to videos?
When customers drop out, your call center answers the same questions every day, or HR starts from scratch over and over again in onboarding, it's clear that processes cost too much time — and nerves. Even in internal continuing education, repeated explanations eat up budget that could be used more intelligently.
How-to videos as a long-term communication tool
This is exactly where video tutorials bridge the gap: They explain cleanly once — and then function indefinitely. Ideal for companies that want to communicate information efficiently and noticeably relieve teams.
How-to videos are highly scalable
And that is what makes them so valuable for companies.
→ Produced once, can be used indefinitely
A How-to film explains a process, a product or a function over and over again — without wasting time, without loss of quality.
→ Perfect for various platforms
From a single master, you can create versions for websites, Social media videos, derive ads, or internal communication.
→ Easy to update
Changes can often be incorporated quickly into graphics, text or voiceovers — without a new video shoot.
→ Efficient for international markets
Language versions, subtitles or country-specific variants can be easily added.
→ Standardizable for e-learning and HR
Onboarding, training, security training — knowledge can be presented in series or modules and continuously expanded.
What are How-to videos suitable for?
How-to videos work wherever information needs to be understood quickly — in B2B as well as in B2C. They make complex products, processes or services accessible in seconds and are ideal for e-learning, onboarding, and internal and external communication.
How-to videos as a marketing success factor
How-to videos are consumed faster, remembered better and shared significantly more frequently than long presentations or complicated How-to texts. In short: They bring clarity to places where attention is scarce.
How-to moving image is versatile
Whether as an intro on your website, in a sales meeting or as a follow-up after a product demo — How-to videos have an impact across all touchpoints. They are suitable for:
→ Product & service explanations: understandable to the point, instead of clumsy and technical.
→ Pitch decks & sales presentations: visual support for convincing arguments.
→ Email campaigns: embedded or linked for higher click rates.
→ Internal training & knowledge management: scalable, efficient, available at any time.
→ Investor Communications & Annual Reports: visualizes complex figures and strategies in an understandable way.
→ Employer Branding & HR: Show work culture and benefits in a tangible way — not just describe them.
→ Social media & YouTube: snackable, eye-catching, shareable.
→ Fairs & events: as a loop video or How-to introduction at the stand.
Whether internal or external, unique or reusable: How-to videos are the Swiss army knife of corporate communications.
Have How-to videos produced: That's what matters
How-to videos must do two things: sell — and radically simplify complex topics. The shorter a video, the higher the chance that the message will be fully received. The visual language remains simple, the audio track clear and understandable.
No distractions, no overload. A strong How-to video takes the target group straight to the core. And that's exactly why it works — as the example of How-to videos from our customer Bestsmile shows.
Case Study: Bestsmile — How-to videos that make trust visible
Our customer Bestsmile was a Swiss company that specialized in cosmetic dental corrections using transparent dental splints (aligners) and dental veneers. It was founded in 2018 and quickly established itself as one of the best-known providers of aesthetic dentistry in Switzerland.
The project goal: Create clarity before questions arise
Bestsmile wanted to make the entire treatment process transparent for customers — from the first online click to the final handover of aligners or veneers. Three concise How-to videos should show how professionally and smoothly each step is. Objective: Provide orientation, strengthen trust and eliminate questions before they arise.
Why Bestsmile chose Blank Media
They were looking for a partner who combined quality, speed and flexibility. Our experience with corporate videos and product formats — combined with efficient, well-established processes — finally made the difference.
The challenge: high demands, little time
Three videos with a brand-compliant look were required — modern, clean, high-key.
The implementation: Two locations, three days of filming, several sets and a team of over ten people including actors.
The timing was tight, expectations were high — visually and organizationally.
Our video strategy: precision and perfect brand fit
We have meticulously prepared every step: clear screenplays, a visual concept that reflects Bestsmile, and a team that knows what needs to be done at any given moment.
What made this How-to video production special
The combination of tight timeline, high standards and a deliberately small crew. Every move had to be right, every scene had to be precisely prepared. Precision became a video strategy.
Outcome & impact
More orientation. More trust. More conversion. In the end, three How-to videos were created in three languages — each with and without subtitles, optimized for websites, social media and paid ads.
A real business lever for Bestsmile: Customers understand the process using the How-to films, experience professionalism even before the appointment and feel more confident in their decision.
How much do How-to videos cost?
The cost of a How-to video depends on strategy, production time and complexity. Depending on the scope — animated, filmed or hybrid — effort and budget vary. Our advantage: efficiently structured processes that adapt flexibly to your resources.
Bestsmile shows how quickly and clearly high-quality results can be achieved when workflow and goals are clearly defined.
Have How-to videos created that speak for you — and sell
Complex things explained in simple terms. Visually powerful. Strategically thought-out.
Blank Media is your How-to video agency — for content that matters.
