Corporate Kommunikationskontrollraum

Event livestream: How to turn your live stream into a brand experience

18 Nov 2025
5 min read
Event
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Event live streaming has long been an important pillar of modern corporate communication. Whether it's press conferences, product presentations or CEO brandings. Whether in front of thousands of viewers worldwide or a small professional audience — only those who plan strategically can sustainably push their brand image.

Nervousness often increases before the live stream event: Is the technology stable? Does the transfer work smoothly? The good news: With well-thought-out preparation, your event stays under control — no matter what happens. We explain how to professionally plan event streaming, minimize risks and inspire your audience in the long term.

Looking for an event video with lasting impact?
Discover our event video services.

‍

How does event live streaming work?

During the event livestream, image and sound are transmitted in real time — high-quality, stable and to the point. Whether for internal communication or public formats: A professional livestream agency brings your Event video Go where your audience is.

Multi-camera setups, interaction or live connections create proximity, even over a distance.
An experienced streaming video agency plans, streams and accompanies — so you can concentrate fully on your event.

‍

Which events are suitable for live streams?

Business events as a multimedia experience strengthen your corporate image. Almost any business event can go live — if the concept and implementation are right.

Whether seminars or CEO statements: Live streams create closeness and presence, even across continents. Internal formats such as townhalls, trainings or team building are also gaining in reach and impact.

Popular event livestream formats‍

‍Product launches, conferences, seminars, townhall meetings, webinars, panel discussions, trainings, trade fairs or award shows. Recruiting events, investor updates or team building can also be professionally streamed — with added value far beyond the moment.

Because the best thing about event live streams?
The content continues to have an effect: as a highlight clip, social snippet or event recap.

Hybrids Event live streams

Hybrid events connect a physical event with a digital audience. Some of the guests are live on site, while others participate via live stream or interactive platform. The result is an event that optimally combines reach, exchange and experience.

Virtual event live streams

Virtual events take place entirely online — without a physical audience or venue. Participants connect via a digital platform to experience lectures, panels or interactions live.

‍

Events live on the Internet — but please with the right technology

If the camera is running during the live stream event, there is no second chance. A brief outage and the big moment fizzles out.
That is why reliable streaming technology is not an extra, but a standard. From simple single-camera production to multi-dimensional 3D transmission — stability, image and sound quality are decisive. The more complex the event, the more important the know-how behind it: Professionals from a live stream agency ensure reliability and bring every stream cleanly to the destination.

What makes good streaming technology

Professional event streaming is based on several levels of technical security:
Multi-camera setups capture stage, audience and detailed shots simultaneously.
Live direction mixes perspectives in real time and precisely controls transitions, overlays or presentations.

  • High-quality encoders convert the video signal into stable streams — in Full HD or 4K, with perfect synchronization between image and sound.
  • Redundant Internet connections secure transmission if a network fails. Backup systems run in parallel so that they can transmit seamlessly even in the event of faults.
  • There is also a well-thought-out sound setup with directional microphones, Lavalier mics and live audio mix — for voices that remain clear, even in large rooms.
  • Light also plays a central role: uniform illumination, color-neutral scenes, no flickering — decisive for a professional appearance on all devices.
  • And in the background: monitoring systems that constantly keep an eye on data rates, audio levels and stability.

‍

Failure safety is the deciding factor between top or flop

An event live stream stands or falls with its stability. To ensure that nothing stutters or breaks, we rely on multi-secured transmission systems.

The connection runs in parallel via three independent LTE networks, Wi-Fi and Ethernet.
State-of-the-art bonding technology bundles all signals — for maximum bandwidth and stable transmission, even at remote locations. This creates quadruple reliability — and your event livestream remains live, no matter what happens.

‍

Choose the ideal channel for event live streams

The right channel determines reach and impact. Not every format works equally well everywhere — and you can't reach every audience in the same way.

Whether it's a social media stream on YouTube, LinkedIn or Facebook Live, an integration on the company website or a protected intranet event: The channel determines tone, interaction and technical requirements.

Closed conference systems such as Teams, Zoom or Webex are suitable for confidential content. Public formats benefit from platforms with high reach and sharing potential.

With multi-channel streaming, you can combine both: We stream your event live on multiple platforms simultaneously — professionally coordinated, with consistent branding and stable performance.

‍

Interactive features create lasting experiences

An event live stream is not a one-way street — interaction creates liveliness. Chats, Q&A sessions, live surveys or real-time reactions get your audience actively involved.

Interactive event streaming tools

With integrated tools such as Slido, Mentimeter or Microsoft Teams Live Events, questions, votes or speeches can be seamlessly integrated — directly in the stream or on second screens.

Breakout sessions, conference calls and digital whiteboards also promote exchange and networking.

Professional event streaming setups use separate interaction servers to ensure performance and security. This keeps the stream stable even when hundreds are interacting at the same time.

‍

How much does a live stream event cost?

The cost of a live stream of an event depends on many factors: size of the event, duration, number of cameras and technical requirements. Whether it's a single-camera setup or multi-camera production lasting several days — every project is unique and requires individual planning.

Through optimised processes, efficient technology and experienced teams, costs can be managed in a targeted manner — and you always have your budget under control. Ask for a non-binding offer.

‍

Your brand live at its best — with Blank Media

Experience instead of just transmission

We not only ensure stable streams, but also events that resonate visually and with a strong brand.

Well-rehearsed team

Our experts work precisely hand in hand. Every camera, every edit, every decision is right — because event live streams have been our core business for years.

Full service livestream agency

From consultation to concept and technical implementation to post-processing — we take care of the entire process. You focus on your event, we focus on the perfect result.

Content with a long-lasting effect

After the live stream, we can develop additional video formats on request — such as social media clips, teasers or event highlights. In this way, you can extend the effect of your event for weeks or promote the next one.

Recording included

You get the full stream recording — ideal for internal communication, social media, or your company archive.

‍

Event livestream without drama — from stream to statement

→ Start your professional streaming experience now.

‍

‍

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Social media clips as strategic levers for reach, trust and leads

In 2026, more than ever, social media is a central place where brands and customers come together. With billions of active users worldwide, platforms such as Instagram, TikTok, LinkedIn and YouTube offer a stage where content can be present around the clock.

Video content in particular is attracting attention: It is estimated that video streams already account for over 80% of global Internet traffic — a large part of it on social networks.

Good to know:

  • Social media video marketing is the most important content marketing format, as responses to social media films are around 70% higher than to other content.
  • 59% of marketers use video marketing.
  • 76% of marketers think video clips are effective, and 27% see them as the best ROI.
  • Short videos are particularly popular and inexpensive to implement.

For companies, this means:

Social media videos are a central tool for strategic brand management.
Ideal for imparting knowledge, showing expertise and making complex content understandable in a B2B environment.

Whether awareness, interaction or lead generation — social media clips support every phase of the customer journey and are now indispensable to be perceived as a solution provider.

‍

Social media video formats 2026: What really works

2026 isn't the length of a video that counts, but the clarity of the format. Every platform prefers specific structures — anyone who understands them produces video content that won't be overlooked.

Mobile First Social Media Clips

Short videos in portrait format are the dominant social media format on almost all social platforms in 2026. What once began as a TikTok trend has long since prevailed everywhere: Whether Instagram Reels, YouTube shorts or even LinkedIn clips — users mostly scroll in mobile-optimized portrait mode.

For brands, this means that social media video content must work without detours. A 20-60-second social media clip that starts immediately, communicates clearly and offers real added value is a must. No advance, no introduction — relevance from second one.

Stories

In addition to classic short videos, video stories remain an important format — short-lived, spontaneous and ideal for insights behind the scenes. They show culture, processes or everyday work without the perfection of regular posts. Stories create closeness and have an impact where authenticity counts.

Live videos

Live videos enable direct interaction with the audience in real time, for example in the form of Q&A rounds, product demos or event broadcasts. Such Live streams They don't have to be perfect — their strength lies in their directness and direct contact with the audience.

‍

Channel-appropriate video content is mandatory

2026 Social media only works if content is tailored exactly to the platform. Every stage has its own rules — and brands that respect them gain visibility, interaction and trust.

Instagram

Instagram Reels remain a central format for companies as well. Short videos of up to around 90 seconds work best here — while classic image posts continue to lose relevance. Instagram is a stage for entertainment, inspiration and commerce. If you want to surprise or sell, you can't avoid Reels.

Facebook

Despite declining organic reach, Facebook remains a stable performance channel for many SMEs. The platform remains a secure market, particularly for regional advertising and target-group-specific video campaigns.

TikTok

TikTok remains the pacesetter for short, fast formats. At the same time, the platform opens up for longer social media clips of between 2 and 5 minutes — ideal for tutorials, Product videos and educational content. Anyone who wants to stand out here relies on speed, clarity and a format that works without getting started.

Linkedin

LinkedIn continues to develop into a B2B stage. A LinkedIn video marketing strategy focuses on benefit-oriented social media clips that show expertise — supplemented by personal insights that make the people behind the brand visible. Whoever combines professional depth and personality wins.

Youtube

YouTube combines reach and substance. Shorts deliver visibility quickly, while long-form videos build trust. Series formats and regular knowledge content are particularly effective when brands want to build authority and thought leadership.

More platforms

Reddit, Snapchat, Twitch, Pinterest and Discord are gaining in importance — but with less relevance for classic brand communication. Your potential lies in niches, communities, and special interests.

What this means for brands

Efficient social media strategies are based on focus: 2-3 platforms that suit the target group — and video content that is tailored exactly to these platforms.
Everything else costs resources without creating an effect.

‍

Which social media clip trends will prevail in 2026?

In 2026, a course that has long been visible will prevail: Less noise, more substance. Brands that communicate precisely, present themselves credibly and truly understand their target group win. All others disappear in a stream of exchangeable content.

Quality over quantity

The feeds are overcrowded, attention spans remain short — and that is exactly why high-quality social media clips have a stronger effect than a flood of average videos. Content must make it clear in the first few seconds why it's worth watching.

Authenticity instead of a standard AI look

2026 is the year in which authenticity gains a head start again. Video AI content is being produced en masse — often smoothly, interchangeably, anonymously. What prevails are genuine voices, spontaneous perspectives and credible insights. An honest customer statement or a look behind the scenes beats any generic promotional clip.

Silent scrolling dominates

Up to 85% of social media clips are watched without sound. Anyone who wants to be effective produces in “silent-first” mode: Subtitles, clear text overlays and visual guidance become mandatory. The message must be understandable even when no sound is being played.

Interactivity becomes a driver of engagement

Surveys, clickable elements or mini-Q&As add real interaction to classic social media films. Platforms reward this: watch time, replays, saves and shares have long been worth more than just the number of views. Commitment is becoming the most important indicator of quality.

AI is speeding

AI is becoming a production aid: faster edits, automated subtitles, smart editing suggestions. But: Social media video strategy, message, tone and brand voice remain human. AI doesn't replace your credibility — it speeds up processes.

Personalized social media clips

Videos that dynamically adapt content to individuals are gaining in importance: individual recommendations, personalized intros, automated adjustments for target groups or regions. The closer to the user, the higher the conversion.

Social commerce becomes standard

In 2026, social media marketing will finally merge with e-commerce. Platforms such as TikTok, Instagram and YouTube reduce points of friction — from inspiration to purchase in just a few seconds.

Social media becomes a search engine

Younger target groups in particular search directly on TikTok, Instagram or YouTube for instructions, reviews or expert knowledge. Social media videos thus become “search results.” Relevant keywords in titles, captions and even in spoken text increase discoverability — and thus the value of a social media clip.

Internal explanatory videos on an upward trend

In 2026, companies are increasingly using internal video formats — e.g. for onboarding, knowledge transfer, change processes. Complex topics are thus understandable, scalable and efficient. How-to videos become a standard tool for internal communication.

Expert insight:

  • Focus on trust and closeness — e.g. with social media clips about real insights into everyday working life. Create a series format in which you regularly play on a topic. Series formats achieve a higher recognition value compared to individual video posts.
  • Use a video shoot and use it to produce multiple assets for different channels. This saves you on your marketing budget and makes video content production efficient.

‍

Conclusion: Social media clips 2026 — clarity beats volume

Anyone who wants to be successful in 2026 produces social media clips that have a measurable effect: short, high-quality videos with real relevance, channel-optimized and targeted at specific target groups. It's not about playing out as much content as possible, but the right one — in the right format, at the right time.

Brands that impress with authentic insights, mobile-first storytelling and clear video messages create closeness, trust and recognition. And they benefit twice: in the feed and in the search.

In short:
2026 is won by anyone who understands video — and uses it in a targeted manner.

‍

Do you want social media clips that not only like but perform?

‍
We develop video formats that move your brand forward — strategic, clear and ready for 2026.

‍

Advertising films are the origin of all moving image formats. Every second counts — because every second costs money. And every second decides whether a brand is touched or overlooked. Here are our expert tips on how promotional films strengthen brands and provide real buying incentives.

On July 1, 1941, the first TV commercial film was broadcast in the USA — ten seconds for the watch brand Bulova. A lot has changed since then: platforms, target groups, viewing habits. But the essence remains the same — commercials must reach, surprise and convince people in the shortest possible time.

Legendary advertising guru David Ogilvy defined early on what constitutes good advertising: It should not be liked, but effective. His findings form the basis of successful commercial film productions to this day.

Looking for a commercial that maximizes your brand values?
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7 tips for successful commercials

Even though a lot of time has passed since David Ogilvy — strong commercials still follow the same principles. They tell stories that stick. They hit the heart before they reach the mind and they make brands memorable.

If it doesn't sell, it's not creative

“If it doesn't sell, it isn't creative.”
Creativity for its own sake has no place in advertising. An advertising film can be emotional, loud, quiet or artistic — but it must always make a difference. It should reach people, awaken needs, trigger actions. Ogilvy's stance was uncompromising: A beautiful film without effect is not a success. A clearly defined goal always starts — only then does the presentation follow.

A strong message beats any gimmick

“You cannot bore people into buying your product. You can only interest them in buying it.”
An advertising film only has seconds to generate interest. If you put too many ideas into a commercial, you lose the audience. Ogilvy argued for simplicity — a strong idea, an emotion, a benefit. A successful commercial film is precise and to the point. The viewer should then know what the brand stands for — without having to explain it.

Emotions work — but only if they're real

“The consumer isn't a moron, she's your wife.”
Ogilvy demanded respect from the audience. If you want to win over people, you shouldn't underestimate them. Emotions are not an end in themselves, but a bridge between brand and people. Credibility is crucial: Only genuine feelings have an effect. An advertising film that touches does so because it remains truthful — not because it manipulates.

Storytelling is stronger than any slogan

“Tell the truth, but make the truth fascinating. ”
An advertising film thrives on stories. Ogilvy knew that facts alone are not convincing — stories do. A clear dramaturgy, a moment of surprise, a credible conclusion. A good film doesn't explain, but shows. It makes a brand come alive without loudly praising it.

Research, timing, and audience understanding

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
Successful commercials are based on knowledge. If you understand target groups, you will be more precise in terms of tone, timing and pace. Ogilvy combined creativity with analysis — and thus made advertising that worked. Good films don't come from gut feeling alone, but from insight.

Brand consistency is decisive for recognition

“Don't colorful. Aim out of the ballpark.”
An advertising film must do more than attract attention. It should strengthen brand values and create recognition. Visual language, music, voice and color are part of an identity that is repeated across many formats. If you want to stand out, you have to remain consistent — and clearly recognizable.

The last step counts: clear action, clear conclusion

Ogilvy was convinced that every advertisement needed a goal — a next step. An advertising film without a clear call to action fizzles out. Whether it's a purchase, a contact or a reminder: The viewer should know what needs to be done. A successful promotional film doesn't end with a logo, but with an invitation.

‍

How do you produce eye-catching commercials?

A successful promotional film is the result of strategy, timing, craftsmanship and a clear understanding of what moves people.

At Blank Media, we follow David Ogilvy's principles — and think them further.

From the initial idea through concept, casting and production to publication, we think in terms of impact chains — strategic, creative, results-oriented. A good promotional film leaves an impression: visually, emotionally and measurably.

‍

Blank Media Inside tips for effective commercials

Emotions, emotions, emotions

Cry, laugh, be amazed, think — the main thing is that the film triggers something. Only what touches remains.
A strong advertising film doesn't hit the head, but right in the heart. Emotions are the fastest connection between brand and people — and they are anchored in the memory even before the claim is uttered.

Whether it's moving music, a surprising twist or good storytelling: Emotion is the anchor that the brand sticks to.

Visual clarity and strong imagery

An advertising film doesn't win through overloading, but through focus.
Every image, every movement, every light tells something about the brand. The clearer the visual idea, the stronger the impact.

Brands that are visually consistent create trust — and trust is the currency for attention.
Whether with a minimalistic look, distinctive colors or characteristic camera settings: A recognizable style turns a movie into a brand experience.

Create contrasts

A film without contrasts remains flat. Tension is created through contrasts — visually, acoustically, narratively.
Light versus dark, loud versus quiet, fast versus slow. A change in rhythm, a break in expectation, a brief moment of silence can generate more attention than any effect explosion. The result is films that convey speed and depth at the same time.

Sending strong acoustically signals

Good sound design works before the brain consciously listens.
Distinctive sound images, concise voices, rhythmically used music or an unexpected acoustic moment — they all direct emotion and attention.

We develop audio tracks that not only accompany but also guide.
Because sound is invisible storytelling — it intensifies tension, gives images depth and gives a brand its unmistakable character.

Story first, format second

Every powerful campaign starts with a story.
It is not the format that determines the effect, but the story that carries it. An advertising film only works if it combines meaning, direction and emotion — regardless of whether it is shown on social media, in the cinema or on TV.

The story defines tonality, imagery, and tempo. The format is the container, not the content.
Only when the story is compelling can the channel multiply it.

Timing & rhythm

Attention is no accident — it comes from precise timing.
A film thrives on rhythm, on the balance of peace and movement, from moments of tension and relief.
A frame too long can brake. A cut too short can destroy emotion.

Timing is invisible dramaturgy.
It draws the eye, controls feelings and gives the story space to breathe.
If you master the timing, you transform the sequences of a commercial into experiences.

Authenticity through casting and performance

An advertising film is only as credible as the participants.
Whether an actor, an employee or a brand ambassador — it is crucial that the presence is right. No superimposed performance, no artificial emotion.
Real gestures, natural language, honest reactions — that creates connection.

We cast personalities, not faces. People who speak for the brand, not just about it. Because authenticity is the fastest way to trust — and trust is the foundation of every brand.

‍

Advertising films that make an impact out of seconds

Let's find out together how your brand is convincing in seconds.
Blank Media develops advertising films that combine emotion, strategy and impact — for brand appearances that last.

→ Get a non-binding offer

‍

‍

Event live streaming has long been an important pillar of modern corporate communication. Whether it's press conferences, product presentations or CEO brandings. Whether in front of thousands of viewers worldwide or a small professional audience — only those who plan strategically can sustainably push their brand image.

Nervousness often increases before the live stream event: Is the technology stable? Does the transfer work smoothly? The good news: With well-thought-out preparation, your event stays under control — no matter what happens. We explain how to professionally plan event streaming, minimize risks and inspire your audience in the long term.

Looking for an event video with lasting impact?
Discover our event video services.

‍

How does event live streaming work?

During the event livestream, image and sound are transmitted in real time — high-quality, stable and to the point. Whether for internal communication or public formats: A professional livestream agency brings your Event video Go where your audience is.

Multi-camera setups, interaction or live connections create proximity, even over a distance.
An experienced streaming video agency plans, streams and accompanies — so you can concentrate fully on your event.

‍

Which events are suitable for live streams?

Business events as a multimedia experience strengthen your corporate image. Almost any business event can go live — if the concept and implementation are right.

Whether seminars or CEO statements: Live streams create closeness and presence, even across continents. Internal formats such as townhalls, trainings or team building are also gaining in reach and impact.

Popular event livestream formats‍

‍Product launches, conferences, seminars, townhall meetings, webinars, panel discussions, trainings, trade fairs or award shows. Recruiting events, investor updates or team building can also be professionally streamed — with added value far beyond the moment.

Because the best thing about event live streams?
The content continues to have an effect: as a highlight clip, social snippet or event recap.

Hybrids Event live streams

Hybrid events connect a physical event with a digital audience. Some of the guests are live on site, while others participate via live stream or interactive platform. The result is an event that optimally combines reach, exchange and experience.

Virtual event live streams

Virtual events take place entirely online — without a physical audience or venue. Participants connect via a digital platform to experience lectures, panels or interactions live.

‍

Events live on the Internet — but please with the right technology

If the camera is running during the live stream event, there is no second chance. A brief outage and the big moment fizzles out.
That is why reliable streaming technology is not an extra, but a standard. From simple single-camera production to multi-dimensional 3D transmission — stability, image and sound quality are decisive. The more complex the event, the more important the know-how behind it: Professionals from a live stream agency ensure reliability and bring every stream cleanly to the destination.

What makes good streaming technology

Professional event streaming is based on several levels of technical security:
Multi-camera setups capture stage, audience and detailed shots simultaneously.
Live direction mixes perspectives in real time and precisely controls transitions, overlays or presentations.

  • High-quality encoders convert the video signal into stable streams — in Full HD or 4K, with perfect synchronization between image and sound.
  • Redundant Internet connections secure transmission if a network fails. Backup systems run in parallel so that they can transmit seamlessly even in the event of faults.
  • There is also a well-thought-out sound setup with directional microphones, Lavalier mics and live audio mix — for voices that remain clear, even in large rooms.
  • Light also plays a central role: uniform illumination, color-neutral scenes, no flickering — decisive for a professional appearance on all devices.
  • And in the background: monitoring systems that constantly keep an eye on data rates, audio levels and stability.

‍

Failure safety is the deciding factor between top or flop

An event live stream stands or falls with its stability. To ensure that nothing stutters or breaks, we rely on multi-secured transmission systems.

The connection runs in parallel via three independent LTE networks, Wi-Fi and Ethernet.
State-of-the-art bonding technology bundles all signals — for maximum bandwidth and stable transmission, even at remote locations. This creates quadruple reliability — and your event livestream remains live, no matter what happens.

‍

Choose the ideal channel for event live streams

The right channel determines reach and impact. Not every format works equally well everywhere — and you can't reach every audience in the same way.

Whether it's a social media stream on YouTube, LinkedIn or Facebook Live, an integration on the company website or a protected intranet event: The channel determines tone, interaction and technical requirements.

Closed conference systems such as Teams, Zoom or Webex are suitable for confidential content. Public formats benefit from platforms with high reach and sharing potential.

With multi-channel streaming, you can combine both: We stream your event live on multiple platforms simultaneously — professionally coordinated, with consistent branding and stable performance.

‍

Interactive features create lasting experiences

An event live stream is not a one-way street — interaction creates liveliness. Chats, Q&A sessions, live surveys or real-time reactions get your audience actively involved.

Interactive event streaming tools

With integrated tools such as Slido, Mentimeter or Microsoft Teams Live Events, questions, votes or speeches can be seamlessly integrated — directly in the stream or on second screens.

Breakout sessions, conference calls and digital whiteboards also promote exchange and networking.

Professional event streaming setups use separate interaction servers to ensure performance and security. This keeps the stream stable even when hundreds are interacting at the same time.

‍

How much does a live stream event cost?

The cost of a live stream of an event depends on many factors: size of the event, duration, number of cameras and technical requirements. Whether it's a single-camera setup or multi-camera production lasting several days — every project is unique and requires individual planning.

Through optimised processes, efficient technology and experienced teams, costs can be managed in a targeted manner — and you always have your budget under control. Ask for a non-binding offer.

‍

Your brand live at its best — with Blank Media

Experience instead of just transmission

We not only ensure stable streams, but also events that resonate visually and with a strong brand.

Well-rehearsed team

Our experts work precisely hand in hand. Every camera, every edit, every decision is right — because event live streams have been our core business for years.

Full service livestream agency

From consultation to concept and technical implementation to post-processing — we take care of the entire process. You focus on your event, we focus on the perfect result.

Content with a long-lasting effect

After the live stream, we can develop additional video formats on request — such as social media clips, teasers or event highlights. In this way, you can extend the effect of your event for weeks or promote the next one.

Recording included

You get the full stream recording — ideal for internal communication, social media, or your company archive.

‍

Event livestream without drama — from stream to statement

→ Start your professional streaming experience now.

‍

‍

Product videos are a sales tool, brand ambassador and SEO booster all in one. Companies that make their products visually tangible not only increase conversion rates, but also create trust — and that over the long term. But are you sure that product videos have a positive influence on buying decisions? We'll explain.

Would you like to have a product video created that supports successful marketing? There are a few things to consider. Well done Corporate videos are powerful advertising tools. They are durable and can contribute to your brand as often as you like on various channels. The possibilities for staging are limitless.

If you need a strong competitive advantage in competitive markets, high-quality product videos are a must. They are one of the strongest levers for attracting attention and interest.

With corporate videos, Blank Media delivers messages that are not only understood, but remembered.
Discover our corporate video services.

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Why do product videos count more than images today?

Moving images have long been a must-have in the digital world. Without product videos, it is increasingly difficult to successfully market a product. Because: Where a strong product photo used to be enough, what is needed today is movement, depth and emotion.

Sales psychology in motion

The power of visualized content works on several levels. Studies show that people retain around 95% of a message from a video — but only around 10% when they read the message.

Moving images activate more senses, create emotional closeness and significantly increase the recall rate. A good product video not only appeals to the mind, but also the feeling — and emotions are the strongest currency in marketing.

From scroll stopper to buying impulse

In social feeds, on websites or landing pages, it is often a fraction of a second that decides whether someone pauses or continues to swipe on.

Purchasing decisions are rarely made rationally. They are influenced by trust, sympathy and identification. A professionally produced product video can convey just that — credible, recognizable, brand-compliant. It creates trust where words alone are not enough.

Social media algorithms prefer moving image content. Platforms such as LinkedIn, Instagram and TikTok are actively pushing video formats because they increase engagement and length of stay.

‍

What is a product video?

Product videos focus on the essence of a product through an emotional story. They provide information about the specific characteristics of a product and interest in buying. Well-made product videos are able to create emotional connections and build trust.

Brand-compliant product stories

Product films make products come alive in a unique way by showing products in action. They not only show how the product works, but also the decisive difference to competitors' products — and why exactly this product is the best decision.

This makes your product the only logical choice for your target group.

Expert tips for successful product videos

A successful video product presentation must emotionally appeal to customers at all levels. They combine storytelling with strategy. Because: Entertaining is one thing — convincing is another. A product video must master the balancing act.

These are the strategic components of a good product video:

1. Clarity beats complexity

Products are becoming more complex — communication must remain simple. The interplay of image, sound and story makes even complex content simple, comprehensible and relevant. The key question is: What problem does your product solve — and why is that important for your target group?

2. Impressive story

A good product film provides information about the product and tells a story of challenge, solution and benefits. A dramaturgical suspense turns a product into an experience — and interested parties out of viewers.

3. Create an incentive to buy

The goal is not just attention, but action. A good product video elegantly leads to a “call to action” — without being clumsy. It creates desire by showing how the product improves the lives of customers. Emotional motivation meets a clear call to action.

4. High technical product video quality

State-of-the-art equipment and technical equipment are a prerequisite. A professional product video agency uses camera technology, lighting and sound technology to create product videos that inspire at all levels. Individual sound design, speaker selection, color look and editing — every detail must be right so that precision becomes credible.

5. Uniqueness in a tailored suit

Your product is unique — so should your video. From color scheme to tonality, from music to motion design: A good product video feels like your brand — tailor-made, brand loyal and visually recognizable.

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Step by step to produce product videos that sell

Strong product videos aren't just a Sunday stroll — they are created through clear strategy, close collaboration and a structured process. This is the only way the film hits the mark with the target group and directly contributes to your marketing goals.

Briefing & Strategy

Who is the target group? Which channels is the video running on? What is the USP stand in focus? Together, we define goals, tone and message — so that strategy and creativity speak the same language.

Concept & storyboard

This is where strategy becomes story. The basis is provided by product analysis and positioning strategy. Which product features must stand out? A precise storyboard structures the dramaturgy — from the first frame to the final call-to-action.

Production

In the studio, on location or remotely: camera team, lighting, sound, director — everything intertwines so that your product appears in the best light.

Post-production

This is where the look & feel of your brand is created. Editing, sound design, color grading, animations and subtitles ensure precision, rhythm and emotionality. Product videos become a brand statement.

Copywriting

A product video is not only visually convincing. Professional copywriting ensures that messages have an effect and that emotions become actions — whether in voice-overs, captions or headlines.

Distribution

A video only works if it reaches the right target group. That's why we optimize every format for website, YouTube, LinkedIn, Instagram and social ads — ready to publish, ready to perform.

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How and where are product videos used?

Product videos are versatile marketing tools — used wherever buying decisions are made. Whether online or offline, they increase reach, trust and conversion.

  • Online: On websites, landing pages, online shops or social media channels — for maximum visibility and measurable performance.
  • promotion: As a campaign video or pre-roll on YouTube, LinkedIn or MetaAds — for targeted traffic and real buying impulses.
  • Sales & presentations: In customer meetings, webinars or on-site appointments — to make products tangible.
  • Events & Fairs: As an eye-catching loop, eye-catcher or digital give-away.
  • email marketing: Embedded in newsletters or direct mailings, product videos increase opening rate and engagement.

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Which video format suits your product?

Not every video format is suitable for every product. A well-thought-out concept strategically combines several formats to achieve maximum reach with minimal additional effort.

Live film:

Real people, real environments. Ideal for physical products or services.

2D animation:

Perfect for making abstract topics, processes, or software visually accessible.

3D visualization:

Realistic product presentation with technical depth — ideal for prototypes, architectural or products that do not yet physically exist.

Product explanatory video:

Combines text, graphics, and moving images to quickly deliver features or benefits — ideal for website, onboarding, or sales.

Product launch video:

Emotional campaign start. Set the scene for the product and ensures maximum attention when launched on the market.

How-to video:

Step-by-step explanations that show expertise and reduce support requests. Ideal for after-sales or tutorials.

Product story:

Tell how and why a product was created — strengthens brand identity and creates emotional loyalty.

Social snippets:

Short, eye-catching clips for LinkedIn, TikTok, Instagram & Co. Ideal for increasing reach and reusing longer content.

Hybrid formats:

Combination of real film and animation — visually powerful, technically precise, products that require perfect explanation.

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Have a product video created: The 5 most common mistakes when shooting

These five mistakes happen more often than you think — and often prevent a video from actually selling.

1. Too product-heavy

A product video is not just a promotional video and not a technical explanatory film. If you only show features, you miss the chance to create relevance. Instead, don't show what your product can do — show what it does. People buy solutions, not specifications. Emotional storytelling elements combine product and benefit on equal footing.

2. The customer is always king

Don't worry — your vision is at the heart of our work. We always take your feedback seriously. But: If you want a professional product video, trust in the expertise of your video agency. Whoever only implements what the customer says gives away the high potential of good product videos.

3. Poor strategy

Without a clear goal, even the most beautiful video loses its effect. A product video needs a defined target group, clear KPIs and a distribution strategy. Otherwise, a product video does not turn into performant marketing content. Strategy is not a luxury, but the basis for impact.

4. Creativity over clarity

Your product video is bursting with creativity — but only leaves customers with question marks? The trick is to combine aesthetics and comprehensibility. A good product video is visually impressive — and the content remains crystal clear.

5. Lack of call-to-action

Many videos end without triggering a clear action. Whether it's a website visit, a demo request or a purchase — the audience must know what happens next. A strong call-to-action is not an addition, but the final step to success.

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How much does a product video cost?

Video length and type of production play a major role when it comes to the costs of a product video. But don't worry: We work in a scalable and flexible way — your budget sets the framework, the quality remains consistently high. After a brief strategy discussion, you will receive a transparent, tailor-made offer that fits your goals and resources exactly.

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Have product videos created - and win over Fansstatt audience

We turn your product video into a marketing tool with a long-lasting effect. From the initial idea to publication, we support you as a full-service partner — including filming location, props, actors and speakers.

Ready to take the next step? → Have a product video created now

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