Testimonial videos with real customers for ofinto

ofinto sells ergonomic office chairs and desks through its own online shop. Anyone ordering there has never test-sat in the chair and has no consultant by their side. The purchasing decision is made at the screen, alone.

This is exactly where the project came in. We produced a series of testimonial videos for ofinto in which real customers talk about their experience with the company and the products. People who actually bought them and share what it was like.

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What distinguishes a testimonial video from a commercial

A commercial speaks with the voice of the brand. A testimonial video hands that voice over to someone who doesn't have to sell anything.

Viewers can tell within seconds if a statement is rehearsed. A customer who speaks freely, hesitates, and then finds the perfect sentence creates an impact that no professional voice actor can replicate. The production must be prepared to accept that not every sentence will be polished.

The starting point at ofinto

ofinto positions itself through direct sales: premium ergonomics without the retail markup, with a 100-day trial period and up to 10 years of warranty. Such promises remain just text on a product page—words the brand writes about itself.

What was missing were the faces behind them. Customer testimonials in video format that build trust exactly where the decision is made: on the website, just before the purchase.

Three days of filming, three work environments

The series was created over three days of filming at three locations in Switzerland: Bern Airport, the Muri school near Bern, and the Teufen Clinic, the inpatient center for mental health.

Three workplaces that could hardly be more different. Someone working shifts at an airport has different requirements for a chair than a teacher in a classroom or a nurse in a clinic. This is exactly what makes the series stronger than a single testimonial: it shows ofinto in work environments that differ significantly in pace, stress, and daily routine, far beyond the classic open-plan office.

Real customers in front of the camera

Real customers are not trained speakers. Anyone who doesn't spend their life in front of cameras will initially feel stiff in front of a lens.

Our answer to this is the format. We conduct an interview, a conversation with direction, without a scripted script. We edit in a way that preserves the natural moments. What the customers say belongs to them.

Pamela G., Art Director at ofinto, on the collaboration: "Very professional, fast, and always with a great atmosphere on set. Even under time pressure, they remain flexible and continuously contribute new ideas."

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A customer who feels comfortable on set speaks differently than one who is just fulfilling a task.

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From the shoot to the website and into your campaigns

The three-day shoot resulted in a total of 30 videos: long-cuts and short versions, produced in two languages. ofinto has published the customer stories on a dedicated page on their website and is also using them in a social media campaign.

The same material works in several places at once. On the website, it guides visitors toward a purchase decision; in the campaign, it reaches people who aren't yet familiar with ofinto. Since the launch, ofinto has reported an increase in leads.

Let’s talk about your customer testimonials

An initial conversation will help determine which of your customers should be in front of the camera. You can reach us at hello@blankmedia.ch or +41 78 949 67 51.

Learn more about our testimonial and corporate video production >>