The corporate video examples worth studying are the ones you can judge against the job they did. Blank Media made three films for UBS, Merz Aesthetics and The Economist, and each had one job and one hard limit on the day.
"Can you send us some examples?" is usually the first thing a prospective client asks. The usual answer is a reel of polished footage, which shows how a video looks and nothing about what it achieved for the company. This matters because the examples you approve become the standard your own corporate video is measured against, and a standard set on looks steers the project toward the wrong video.
If you lead marketing or communications and have been asked for a corporate video, you need examples you can defend in front of whoever signs off the budget at your company. We will show you three productions traced from the job each one had to do to where it ran after delivery, and a table that matches eight kinds of corporate video to the goal each one serves.
Each of these corporate video examples was made for one job
One video is a set of executive interviews and two are event coverage, and the common thread is a limit the client could not move. All three case studies are public on the Blank Media site, two of them with the video embedded.
UBS: six tech leaders interviewed between board sessions
For UBS, the job was to interview six technology leaders from six large companies during a closed board meeting, without disturbing the meeting. The interviews had to fit between scheduled sessions, in one day, with no chance of a reshoot. The participants had very little time to spare, and the board exists for the candid conversation at its table.
To meet that challenge, a small team had the interview setup standing before the first participant arrived. The questions were written in advance, and nobody was handed an answer. In the edit, each statement kept its full substance instead of being cut down to a soundbite.
The delivery came in multiple formats, among them cuts for video presentations and subtitled clips for internal channels. After delivery, UBS shared the video on its own LinkedIn channel, an exception for a board whose meetings are closed to outsiders. You can watch it in the UBS case study.
Merz Aesthetics: a summit appearance that could not be filmed twice
At the Forbes Women's Summit 2025, Merz Aesthetics, a company in the medical aesthetics industry, hosted a panel and used the summit to showcase its latest innovations, and Blank Media had one day to film it. An appearance like that happens once, so the job was to create video content from that day for the brand's own channels.
The challenge at an event is that the organiser's timetable sets the schedule and the light, so the key moments have to be caught as they happen, and there is no second take. We filmed the panel and the presentation, then interviewed people about the brand, and every sequence had to stand on its own as an engaging social post.
The day produced several videos in several languages for the social channels of Merz Aesthetics. Existing customers see the brand on an international stage, and people who have never heard of Merz meet it through that appearance. You can watch the result in the Merz case study.
The Economist in Davos: footage delivered the same day
At large-scale events like the World Economic Forum, speakers move between stages on schedules that change without notice. The Economist needed its Davos footage on the day it was shot, for its team in London to work with. It was Blank Media's third time working at the Forum.
So the challenge was speed. The Economist's London team received spontaneous interviews and B-roll as raw footage, without post-production, and edited it there. As local producer at the World Economic Forum, we also handled accommodation and transport for the journalists and crew, and kept a production van on site so the team could change location with the full kit.
A polished edit delivered a day later would have failed the job in Davos, where the final outcome that mattered was no relevant moment missed and every file in London on the day it was shot.
What separates a good corporate video production from an expensive-looking one?
A good corporate video is judged by whether it did its job for its audience. The standard most buyers apply without noticing is "does it look expensive", and in our experience that is the most common mistake in judging corporate video examples, at large organisations and small businesses alike.
Many technically flawless corporate videos end up unused in an archive. Three questions tell you more about any example than its image quality:
What was it for? A good example comes with a named job and an intended audience, such as candidates for one role or prospects stuck on one objection.
Whose words are on screen? Viewers notice within seconds when a statement has been rehearsed, and it stops feeling real. The pause before a speaker finds the sentence keeps an audience engaged, so the edit leaves it in.
Where did it run after delivery? A video that did its job ran somewhere you can name, such as a career page or a client's LinkedIn channel. Whether the video resonates then shows in what its audience did next.
As a corporate video production company, Blank Media starts every project from those three answers, before engaging a crew or booking a camera. Creative decisions such as crew size and running time are made once the goal and the audience are fixed.
Which corporate video format fits each goal?
Which format brings the highest ROI depends on the goal, so compare corporate video examples only within one format; a testimonial and a brand film succeed for different reasons. Ask a studio for examples in the format you are planning, made for a target audience like yours, and keep the focus on what each video had to do.
Format
The job it has to do
What a good example shows
Where to see one
Brand film or brand video
Shape the brand image customers, partners and investors hold of the company
It tells the brand story through something only this company has, such as its product in use or its team solving a real problem
No public example
Executive interview
Put leaders' views on record for internal channels, video presentations and external channels
Make complex ideas understood, one per video, and leave the brand story to a brand film
One process per video, and a longer process split into a short series. Most explainer examples online are animation; the Bestsmile series was filmed with real people
Corporate video examples also work in the other direction. A great example from any company, sent with one line on what it did well, gives a corporate video production company a concrete reference for your next video.
What should a corporate video include?
A corporate video should include every version its channels need, planned before the shoot. Plan for a main film plus shorter cuts for each channel, with subtitles for viewers who watch without sound and a version for each language your audience speaks. Swiss audiences often need the video in more than one language. For a CEO message in several languages, Blank Media can also film the CEO once and use AI technology to build an avatar or a synthetic voice from that footage.
What are the best corporate video examples?
StudioBinder's list of the best corporate video examples singles out Dove's "Real Beauty Sketches" for the emotional connection its storytelling builds, and most published lists draw on consumer brand videos that engage audiences through cultural relevance. For a B2B project, a closer reference is a corporate film made for a job like yours, with its constraint and its use after delivery on record, such as the executive interviews Blank Media filmed for UBS during a closed board meeting.
How long should a corporate video be?
Length follows the channel, and web and social cuts of a corporate video usually stay under two minutes. Testimonial clips, employer branding cuts for social and event highlight reels usually run 60 to 90 seconds, while an employer branding film for a career page runs two to three minutes. An explainer covers one idea in one to two minutes.
How many messages should a corporate video have?
A corporate video should carry one message. A company with five things to say about itself often wants all five in one video, and the result tends to be remembered for none of them. The usual fix is five short, focused videos, one message each.
Why do corporate videos look generic?
Corporate videos look generic when nothing in them belongs to the company that commissioned them. Flawless lighting and eye-catching shots leave no impression when every shot could belong to any company in any industry, and handshakes, skylines, a library track other brands also use and a voiceover reciting a mission statement about "innovation" are the usual signs. The production leaned on polish where it needed a point of view.
Evangelos Roditis
FOUNDER, EXECUTIVE PRODUCER & DIRECTOR
Evangelos started Blank Media with one camera and one rule: don't make boring videos. Today FIFA, The Economist, and KPMG call hire his team, and he still directs. If an idea isn't ready, he says so before a single frame is shot. On his blog he shares his experience and explains what he would otherwise tell clients on the first call.
